Designer and Director of the name sake brand, Abigail Ajobi graduated in 2019 from UAL's London College of Fashion with previous study at Central Saint Martins. She later went on to establish the brand in 2020.
Abigail Ajobi is luxury streetwear label with a mission to highlight uncomfortable issues through its print-based designs that contribute towards social awareness.
To encourage a more sustainable way of working, only limited quantities from dead stock fabrics is made and placement prints are not used which makes each piece unique to the individual.
However, sustainability is not only in being ‘green’. Ajobi believes that Sustainability is the part you take to better your environment.
This is why part of the total profit from each collection goes back to a charity related to the specific issue raised in each theme.
Abigail Ajobi sits down with Guap Magazine to explore the insiration behind creating a brand during the pandemic. Her styles and concepts for designing a lounge luxurywear which stems from her North London home.