Major Supermarket Lidl becomes first to launch label to help those who can't afford food

Lidl becomes first major supermarket to launch label to help those who can't afford food.

The supermarket has launched the 'Good To Give' trustmark which aims to diversify the donations to food banks.

Starting from today, shoppers looking to donate to food banks can find the 'Good to Give' trustmark on shelves across all Lidl GB stores.

The signage will feature on 30 products across all Lidl GB stores, including tinned fruit, noodles, and veg, and it will help those who rely on food banks to get the balanced diet they need.

The initiative will highlight carefully selected long-life items that offer a greater variety of nutritional benefits and which can be dropped at food donation points located past the checkouts in Lidl stores. The items will then be collected regularly by local food banks and community projects.

Lidl GB launched the new trustmark as a response to the cost of living crisis, with over 9 in 10 charities believing that it will have a significant impact on their organisation and the communities that they serve.

The ‘trustmark’ was developed by Lidl in consultation with Neighbourly - a platform that connects surplus food with local good causes – after 87% of charities reported needing a greater range of food types to be donated to help those in need have a healthy, balanced diet.

The full list of Good To Give items is:

  • Freshona Pickled Gherkins Reduced Salt 720ml

  • Italian Cherry Tomatoes 425ml