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Major Supermarket Lidl becomes first to launch label to help those who can't afford food

Lidl becomes first major supermarket to launch label to help those who can't afford food.

The supermarket has launched the 'Good To Give' trustmark which aims to diversify the donations to food banks.

Starting from today, shoppers looking to donate to food banks can find the 'Good to Give' trustmark on shelves across all Lidl GB stores.

The signage will feature on 30 products across all Lidl GB stores, including tinned fruit, noodles, and veg, and it will help those who rely on food banks to get the balanced diet they need.

The initiative will highlight carefully selected long-life items that offer a greater variety of nutritional benefits and which can be dropped at food donation points located past the checkouts in Lidl stores. The items will then be collected regularly by local food banks and community projects.

Lidl GB launched the new trustmark as a response to the cost of living crisis, with over 9 in 10 charities believing that it will have a significant impact on their organisation and the communities that they serve.

The ‘trustmark’ was developed by Lidl in consultation with Neighbourly - a platform that connects surplus food with local good causes – after 87% of charities reported needing a greater range of food types to be donated to help those in need have a healthy, balanced diet.

The full list of Good To Give items is:

  • Freshona Pickled Gherkins Reduced Salt 720ml

  • Italian Cherry Tomatoes 425ml

  • Freshona Crinkle Cut Beetroot Salt Reduced 720ml

  • Freshona Marrowfat Processed Peas 300g

  • Freshona Sweetcorn Super Sweet 425ml

  • Freshona Garden Peas 425ml

  • Freshona Sliced Mushrooms 314ml

  • Freshona Petit Pois & Baby Carrots 425ml

  • Freshona Pineapple Slices in Juice 580ml

  • Freshona Mandarin Segments in Juice 314ml

  • Crownfield Wholegrain Mini Wheats 500g

  • Crownfield Wheat Biscuits (36) 720g

  • Taste Of… Basmati Rice 1kg

  • Taste Of… Brown Rice 1kg

  • Langkorn Long Grain Rice 1kg

  • Simply Peeled Potatoes 580ml

  • Rowan Hill Bakery Part Baked Rolls 300g

  • Rowan Hill Bakery Burger Buns 6 Piece 300g

  • Couscous 1kg

  • Vitasia Medium Ready to Wok Noodles

  • Freshona Cannellini Beans / Butter Beans 400g

  • Nixe Skipjack Tuna 400g

  • Freshona Red Kidney Beans 425ml

  • Freshona Chickpeas in Water 425ml

  • Freshona Mixed Beans in Water 425ml

  • Nixe Mackerel in Sunflower Oil 125ml

  • Tower Gate All Butter Shortbread Fingers 210g

  • Tower Gate Choclate Chip cookies 200g

  • Dairy Manor UHT Semi Skimmed Milk 1.5% 1l

Lidl has also launched its £500,000 ‘Lidl Community Fund’ to support of its UK network of 1,500 charities coordinated by Neighbourly. Organisations within Lidl’s network can apply on a quarterly basis for investment in refurbishment of food preparation or food serving areas, improvement of food storage capabilities and direct access to food products.

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